A full-service sports marketing and experiential agency connecting brands with passionate audiences across India and beyond.
TSEC is a full-service sports marketing and experiential agency that connects brands with passionate audiences through sports, entertainment, and culture.
We have partnered with brands across industries from FMCG and automotive to tech and lifestyle, delivering campaigns and experiences across some of the biggest sports properties in the world, including the ISL, Premier League, LaLiga, UEFA Champions League, UFC, and Formula 1.
Our leadership team brings combined experience of over 30 years in the Indian and international sports business, having worked with some of the most prestigious sporting bodies and consumer brands in the world.
From concept to execution, we are a single-window partner for brands looking to leverage the power of sports and entertainment to drive real business outcomes.
Ravi brings 14+ years of experience in the Indian sports industry with deep expertise in sports events, on-ground activations, grassroots development, school sports programmes, and brand experience creation. He has built a strong reputation for translating global sports properties and brand objectives into impactful, executionally flawless campaigns in the Indian market.
Arnold is a seasoned business development and marketing leader with almost two decades of experience in sports and entertainment. He has worked closely with the Premier League, LaLiga, NBA, Unilever, Arsenal FC, Manchester City FC, Red Bull, Decathlon, adidas, Diageo, Kingfisher, Carlsberg, DHL, and the Indian Super League, successfully leading commercial strategies and securing marquee partnerships.
End-to-end stadium activations, BTL/ATL campaigns, and on-ground brand engagement with proven capability to liaise with authorities across India. We bring brands to life where audiences are most engaged across 20+ cities.
The go-to agency for international sports brands entering India, delivering end-to-end fan experience solutions from premium screenings for 50-60 guests to mass fan events hosting 20,000+ attendees.
Building sports culture from the ground up through schools, academies, and community programmes, activating thousands of young athletes and creating lasting brand value in key metros and Tier 1 & 2 markets.
Curated bespoke luxury experiences spanning international travel, VIP hospitality, sports and lifestyle events, loyalty rewards, and handcrafted gifting solutions delivered with white-glove precision.
Gujarat Titans annual U-14 community engagement initiative across Tier 2 cities in Gujarat, activating schools and young athletes across multiple seasons with GT branded merchandise giveaways. Each city event hosts 1,100+ students from 35+ schools.
As the official broadcaster of the Premier League in India, Star Sports engaged fans nationwide through high-energy PL screening events, delivering a matchday-first experience blending chants, rivalries, predictions, and live performances. Each event hosted approx. 350-400 attendees with 360 degree cameras, prediction walls, and branded merchandise giveaways.
Stadium activation for KFC across 5 ISL venues during the 2022-23 season. KFC-branded street football zones and a halftime Mega KFC Bucket Challenge broadcast live on the match feed, extending reach well beyond in-stadium audiences.
Trusted by global sports properties, leading consumer brands, and premium lifestyle companies across India and internationally.
Whether you are a brand looking to activate at scale, a sports property entering India, or an organisation seeking extraordinary fan experiences, we would love to talk.